Posts about #fulfillment

In 2025, e-commerce sales didn’t grow steadily. Instead, they surged, dipped, and spiked unpredictably. Brands had to constantly adjust inventories to respond to tariffs and volatile demand throughout the year, not just during the holiday shopping season.

For many retailers and brands, “Christmas in July” has evolved from a fun summer promotion into a meaningful mid-year operational moment. What used to be a simple clearance event is now tied to major promotional calendars, especially in 2026, where extended deal events, evolving consumer behavior, ...