Knight-Swift Warehousing & Fulfillment Blog

B2B Fulfillment in 2025: How to Optimize Your Freight Network

Written by Knight-Swift Warehousing & Fulfillment (KSWF) | Oct 20, 2025 1:25:05 PM

 

The Stakes Are High During Q4 Bidding Season

It’s that time of year again. B2B procurement teams are wrapping up Q4 budgets and RFPs for shipping raw materials, components, or finished goods from manufacturers to distributors, wholesalers, or directly to retailers.

Whether you're assessing your freight lane expenses or the cost of goods sold, comparing the pricing and capabilities of various logistics options can be daunting. What appears favorable now might become unreliable over time—cutting into margins and damaging your reputation with customers.

Securing competitive pricing is essential, but finding a logistics service provider that offers visibility, flexibility, and scalability to support your business growth is even more crucial. Here’s a quick ramp test to identify a partner who can meet all three criteria—and perform exceptionally well under pressure.

Why B2B Fulfillment Demands More Than Competitive Pricing

B2B supply chains often include multiple carriers, distribution centers, and delivery channels. A logistics provider that unifies these components into a data-driven fulfillment system can identify savings in areas typically missed during the bidding process.

After all, few teams budget for missed deliveries, billing errors, or lost visibility—yet these problems quietly drain millions each year. In fact, billing errors happen in about 10% of freight invoices, according to the National Shippers Strategic Transportation Council. Shippers also lose millions more annually due to delayed freight and penalty fees caused by preventable breakdowns in communication.

Let’s examine the top three challenges B2B shippers are facing in 2025—and how modern fulfillment partners address them.

  1. Visibility: Turning Data Into Predictive Power

Without real-time shipment tracking, procurement teams cannot proactively handle disruptions; they can only respond to them. Visibility offers accurate delivery forecasts, enables proactive communication, and increases customer confidence.

The top fulfillment partners provide integrated dashboards that offer full visibility—from dock to delivery. The benefits extend far beyond simple tracking, to include:

  • Avoiding detention and demurrage charges
  • Faster communication between carriers and consignees
  • Smarter, data-driven decision-making

Pro Tip: When evaluating providers, focus on those offering integrated APIs and EDI connectivity with your WMS, ERP, and TMS systems. Real-time data flow enables real-time control.

  1. Scalability: Meeting Demand Without Compromising Quality

In B2B, order volumes can vary significantly due to seasonality, new contracts, or growth surges. A dependable logistics partner designs its network to expand or contract smoothly — without sacrificing accuracy or service quality.

Top-tier fulfillment providers offer:

  • Flexible warehousing capacity in key markets
  • Consolidating orders into full and partial truckloads
  • Dedicated staffing models to effectively handle volume spikes.

Without scalability, costs rise and service quality drops just when reliability is most critical.

  1. Integration and Automation: Developing the Connected Supply Chain

Manual data entry and disconnected systems are efficiency killers. When a shipper’s ERP or WMS can’t communicate with a provider’s TMS, response times slow down and reporting accuracy drops.

Modern B2B fulfillment relies on automation through API and EDI integration, which combines transportation, warehousing, and order management into a single source of truth.
Top logistics providers automate:

  • Inventory reconciliation and SKU management
  • Load planning and freight auditing
  • KPI reporting on dock-to-stock times, carrier performance, and cost-per-mile.

Automation not only speeds up processes but also ensures accuracy, scalability, and reliability at every stage.

Case Study: How Knight-Swift Helped a Fixture Manufacturer Scale 116%

When a leading retail fixture manufacturer aimed to redesign its freight network in Q1 2025, it faced challenges that many procurement leaders today will recognize.

  • Purchase orders were not being efficiently combined into full truckloads.
  • Load plans lacked essential data needed for accurate reporting.
  • Manual tracking led to errors and delays.

The Solution

Knight-Swift Warehousing & Fulfillment (KSWF) adopted a tailored B2B logistics strategy focused on integration and ongoing improvement.

  • Improved load planning by shifting from order-based to per-truck shipments for greater efficiency.
  • Data Accuracy: Achieved 100% reporting accuracy by the end of Q1 through a refined PULSE data model.
  • System Modernization: Quickly integrated systems with KSWF’s WMS for real-time visibility.
  • Continuous Improvement: Introduced a new container-tracking process, reducing client support tickets by 38%.

The Results

By modernizing its data flows and aligning technology with execution, Knight-Swift transformed reactive logistics into a predictable, performance-driven operation.

  • 116% increase in shipment volume (from 307K to 664K pieces)
  • 118% rise in truck utilization
  • 24-hour dock-to-stock turnaround
  • 100% inventory accuracy maintained across all locations

The partnership built a foundation for continuous, scalable growth—showing that B2B fulfillment success starts with visibility and teamwork.

Choosing the Right B2B Fulfillment Partner

As you evaluate logistics providers in your next bid cycle, look beyond rates to assess long-term operational value. Ask:


  • Can they integrate seamlessly with your internal systems?
  • Are they structured to scale rapidly during demand spikes?
  • Do they share data-backed performance KPIs for accountability?

The difference between a vendor and a partner often boils down to three factors: visibility, scalability, and automation.

Turn Your Freight Network Into a Growth Engine

As 2025 approaches, B2B fulfillment is about more than just moving freight; it’s about building a resilient, data-driven network that boosts profitability and strengthens customer trust.

If your current logistics model relies on outdated systems or disorganized providers, it’s time for an update.

Knight-Swift Warehousing & Fulfillment helps manufacturers and distributors build scalable, technology-driven networks that deliver measurable improvements in efficiency, visibility, and cost control.

Ready to optimize your freight network for growth?
Contact Knight-Swift’s to start your transformation.